Every interview is an opportunity to get your key message across to the audience. Make the most of it!
The media is the world's fourth power, influencing a wide range of economic, political, social and business issues. The media can make a company or personality relevant at the speed of light and just as quickly throw it into an unstoppable whirlwind of events.
To harness the potential of public communications to your advantage, it is essential to understand not only the media environment as a whole, but also how to position yourself within it, and interact successfully so that the publicity makes a positive contribution to the brand, the company and the individual.
This course brings together valuable knowledge and skills to help you present yourself in public and deliver the messages that are important to your company or individual when in the media.
Every interview is an opportunity to get your key message across to the audience. Make the most of it!
The media is the world's fourth power, influencing a wide range of economic, political, social and business issues. The media can make a company or personality relevant at the speed of light and just as quickly throw it into an unstoppable whirlwind of events.
To harness the potential of public communications to your advantage, it is essential to understand not only the media environment as a whole, but also how to position yourself within it, and interact successfully so that the publicity makes a positive contribution to the brand, the company and the individual.
This course brings together valuable knowledge and skills to help you present yourself in public and deliver the messages that are important to your company or individual when in the media.