LMT Innovation Garage
LMT - a mobile telecommunications operator and market leader in Latvia builds pioneering solutions and wants to achieve success abroad. How to attract global players’ attention when it comes to export and impress them in world’s largest gathering for mobile industry Mobile World Congress (MWC Barcelona)?
We decided to present LMT differently – with LMT’s stand as a high-quality contemporary art object, catching international media and international players’ attention. As a result, LMT stood out and attracted attention of MWC visitors and organizers, became one of MWC speakers in 2019, as well gained a total of 600 business leads for ongoing communication and cooperation after the exhibition. LMT’s offer was described in 11 major international publications and 56 publications in Latvian media. Barcelona video diary views reached 45 000.