Deep White project Skābeklis nominated for European Excellence Award 2010
The tree sowing and planting project Skābeklis [Oxygen] executed by Deep White has reached the final of the prestigious European Excellence Awards 2010. Skābeklis, part of the corporate social responsibility activities of A/S Latvijas valsts meži [Latvian State Forests] and the SEB bank, has been acknowledged as one of this year's best ecology and also Baltic region campaigns, chosen among stiff competition from 1450 projects submitted from throughout Europe.
The Skābeklis project was created to promote Latvians' feelings of unity and patriotism, and to try, through a combined effort, to make Latvia even greener. The project's ambitious objective was to seed and then replant as many trees as Latvia has people, in this way demonstrating what could be achieved if everyone in Latvia just planted one little tree seed.
To date, the project has seen more than 5 million pine and fir tree seeds distributed to the population. The hands-on involvement of schoolchildren, popular actors, symphony orchestra musicians, also teams of employees from numerous major companies has seen 2 177 063 pine and fir tree seeds being sown. The Skābeklis project will culminate in spring 2011, when all the seedlings will be replanted in forests.