Deep White

The 11th hour. Ideas – People - Changes

Young people’s campaign against global warming

In response to the wish of a number of Latvian companies to address schoolchildren with a view to popularising green thinking and environmentally friendly lifestyles, we developed the campaign Ideas - People - Changes. Inspired by free screenings of the Leonardo di Caprio film 'The 11th Hour', young people created thousands of ideas for a greener life which were published on the campaign website. With the help of professional artists, the schoolchildren created a gigantic graffiti-style version of the best ideas on the 'Wall of Ideas'.

Clients: SEB bank, Diena newspaper, Latvijas valsts meži (Latvian State Forests)