Deep White

Samsung Smart TV

Smart TV launch campaign in the Baltic States

The campaign for Samsung's new generation of Smart TVs was designed to challenge the traditional understanding of a television set and viewing habits in Latvia, Lithuania and Estonia. We dared to not only step away from traditional communication channels, but also to literally invade the city environment and construct Samsung Smart homes in the very centres of the capital cities. The events hosted by these, over more than a month, created a new understanding of how much the new technological capabilities of Smart TVs change our daily lives.

The Smart TV campaign was nominated for a European Excellence Award 2012.

Client: Samsung Electronics Baltics