Rimi Children's Marathon
The largest children's running event in Latvia
There was a significant lack of focus and information on children obesity despite the alarming tendencies when more and more kids are stuck with computers and snacks, fast foods for meals without any healthy activity. Rimi decided to take action promoting healthy lifestyle among kids, parents and media creating a Children’s Marathon inside of the biggest Latvian marathon which gather more then 25 000 runners. Rimi Children’s Marathon – a marathon specifically welcomes all children to participate free of charge, supported by and embedded in the Lattelecom Riga Marathon.
For Rimi Children’s Marathon we use kid ambassador, the fifth-grader Justs, which showed up in Lattelecom marathon press conference and attracted all attention by expressing enthusiasm and inviting to participate other kids. It brought nation-wide media attention, 7400 young runners and the heartwarming gratitude from parents and the children. And children’s health was finally back on the agenda.