Deep White

11 Nominations, 9 Awards: Deep White Triumphs at the Mi:t&Links Baltic Communication Awards 2021

As far as the communication industry is concerned, March is an exciting time of the year not just this year, but every year, because this is when the Baltic communication awards for the most effective campaigns are awarded. And even Covid-19 was no obstacle to creating eye-catching creative campaigns in 2020, which was underlined by the fact that nine of Deep White's 11 nominations were converted into awards. This time around, we received 4 first, 3 second and 2 third places!

Our work on the development and communication of the Stop Covid app was recognised with 1st place in the Consumer Relations category, 1st place in the newly introduced category Covid19 Business and 3rd place in the No Budget category. The response of Latvian ICT companies and scientists to the challenges of the pandemic, which involves the first ever global use of the Bluetooth signal exchange algorithm developed by Google and Apple, has been downloaded about 300,000 times, confirming that we have succeeded in persuading at least 15% of the Latvian public about the effectiveness of the app, which is sufficient to make the work of epidemiologists a lot easier, and help restrict the spread of the virus!

We also enjoyed a double success in the Event PR category! The award for best campaign went to the LMT campaign Your Flag, which saw the participants in the cancelled Latvian School Youth Song Festival team up with members of the public in a digital chorus to sing the festival anthem created by Renārs Kaupers and Jānis Aišpurs. Meanwhile, we were awarded a runner-up award for Closet Sorting Days, a campaign implemented in collaboration with Rimi and Latvijas Zaļais punkts during which - in the space of just a few hours - Rigans handed over more excess textiles than are collected in one container over a period of six months. 

Meanwhile, Deep White was awarded 1st place in the Sponsorship category for the continuation of our campaign Get off the Phone! - in which, in collaboration with AAS BALTA and CSDD, a Zombie mobile paraded through the streets of Riga, reminding the public that drivers who use a mobile phone at the wheel turn into zombies who cannot see or hear a thing. Our collaboration with AAS BALTA was crowned with 2nd place in the B2B Communication category for the development of the content, execution and communication of the annual competition The Safest Company Vehicle Fleet. Parallel to this, in the Public Affairs category, we received the runner-up position for our textile sorting campaign Nothing to Wear, in which a huge pile of clothes in the city of Riga not only urged the public to review its textile sorting habits, but also encouraged legislative amendments with a view to installing textile sorting infrastructure.

And, last but not least, we were also awarded 3rd place in the International Communication category for Aptaclub's interactive test Little One aren't Grown Ups, which reminded parents of toddlers in Latvia, Lithuania and Estonia that babies need a special diet different to the one consumed by the rest of the family.