Samsung Hope Relay
The first active donation platform in Baltics brought together charity, sports and technologies. Unique app, ambassadors, exclusive concerts, tens of special events encouraged people to move for good, helped to raise funds and Samsung to become one of the most loved brands in Baltics.
This was great example of a truly engaging and differentiating campaign. It positioned Samsung brand as Inviting and Digital. Innovative app and whole campaign brought mobile technology to the heart of Samsung CSR program.
Samsung Hope Relay was nominated as one of the best international campaigns in Baltic PR Award 2012.
Client: Samsung Electronics Baltics