LAMPA was first conversation festival in Latvia which tackle democracy in rock – festival deserving form, with more then 50 events and around 150 partners worked hand in hand to gathered 3500 people for conversation. Latvians think democracy and engagement is not for them, so they don’t participate in elections, debates etc. We didn’t try to convince them but we start to speak. Speak about what’s important and speak about dialog and conversations. We use well known opinion leaders for short video series which went viral (massive boom on social networks) in social media, creating buzz and conversations.