Deep White

The best Latvian cake

The all-Latvia cake baking championship The Best Latvian Cake was a mission undertaken by Rimi’s Gourmets with the clear goals of raising Rimi to the status of first choice for food and boosting sales in the cake category.

Major live events, a clever voting mechanism and an enthusiastic response from the best cake bakers resulted not only in Rimi’s continual presence in the media and on social media as a cake expert, but also a 20% increase in sales.